Head to head

Samsung S90D OLED TV vs LG G4 OLED evo TV

LG G4 OLED evo TV leads 3 to 0 on the 3 rankable specs, but Samsung S90D OLED TV costs $1,000 less. Most of the 28 attributes tracked here are descriptive rather than numeric.

Catalog as of September 1, 2026

Why, in numbers

Panel type: Samsung S90D lists QD-OLED / WOLED (size dependent) (Samsung sheet, 2026-09-02); LG G4 lists WOLED evo with Micro Lens Array (MLA 2.0) & Heat Sink (LG sheet, 2026-09-02).
Peak brightness (HDR): Samsung S90D lists ~1,100–1,300 nits peak HDR (other published figure, not on maker sheet); LG G4 lists ~1,500–3,000 nits peak HDR (other published figure, not on maker sheet).
HDMI 2.1 ports: Samsung S90D lists 4 (Samsung sheet, 2026-09-02); LG G4 lists 4 (all 48Gbps HDMI 2.1) (LG sheet, 2026-09-02).
Native refresh rate: Samsung S90D lists 120 Hz (up to 144 Hz with PC) (Samsung sheet, 2026-09-02); LG G4 lists 120 Hz (up to 144 Hz PC) (LG sheet, 2026-09-02).
Viewing angle: Samsung S90D lists Ultra Wide viewing angles (our summary); LG G4 lists Wide viewing angle with anti-reflective coating (our summary).

Manufacturer list price, not a live offer. Confirm current pricing before you buy.

Samsung S90D OLED TV

$1,5990 spec wins

Swap

Compare a different tv

TCL QM7 Mini-LED TV$799 Hisense U7N Mini-LED TV$799 Hisense U8N Mini-LED TV$1,299 LG B4 OLED TV$1,299 TCL QM8 Mini-LED TV$1,499 Samsung Q90C QLED TV$1,799 LG C4 OLED evo TV$1,799 Sony BRAVIA 7 Mini-LED TV$1,799 Samsung QN90D Neo QLED TV$1,899 Sony BRAVIA 8 OLED TV$1,999 LG G3 OLED evo TV$2,199 Samsung S95D QD-OLED TV$2,599 Sony BRAVIA 9 Mini-LED TV$3,299 Sony A95L OLED TV$3,499

LG G4 OLED evo TV

$2,5993 spec wins

Swap

Compare a different tv

Buying for

Every rankable spec counts once. Pick a lens to score only what matters for your tv.

Straight answer

Overall: 0 to 3

Buy the LG G4.

Leads 3 of 3 rankable overall specs.
Peak brightness (HDR): ~1,500–3,000 nits peak HDR vs ~1,100–1,300 nits peak HDR
Input lag (4K 120, game mode): ~5.1 ms at 120Hz / ~9.2 ms at 60Hz vs ~5.5 ms at 4K 120Hz / ~9.5 ms at 60Hz
Samsung S90D is $1,000 cheaper. Pay the difference only if peak brightness (hdr) matters to you.

Check first: the LG G4 has a glossy screen, no anti-reflective coating. Tick them under deal-breakers if that rules it out.

0 Samsung S90D3 rankable of 28 specsLG G4 3

Deal-breakers

tick what would make you walk away

Burn-in riskrow
Static news tickers, game HUDs and desktop use can leave permanent marks over the years.
Trips:Samsung S90D · Yes (mitigated by Samsung OLED Care and…Trips:LG G4 · Yes (mitigated by custom heatsink and 5…
Glossy screen, no anti-reflective coatingrow
Lamps and windows reflect in a bright room.
Clear:Samsung S90D · Glossy with anti-reflective filterTrips:LG G4 · Glossy with low-reflection treatment

At a glance

The handful of numbers that decide most purchases in this category.

3 of 3 differ

Panel type≠

Samsung

QD-OLED / WOLED (size dependent)

WOLED evo with Micro Lens Array (MLA 2.0) & Heat Sink

Peak brightness (HDR)

Samsung

~1,100–1,300 nits peak HDR

~1,500–3,000 nits peak HDR

HDMI 2.1 ports≠

Samsung

4 (all 48Gbps HDMI 2.1)

True 3-Year Cost of Ownership (TCO)

Upfront price + 3 years of consumables, fees & essential add-ons

Samsung S90D

Upfront list price$1,599

3-Year Estimated Total$1,599

LG G4

Upfront list price$2,599

Essential add-ons (Optional tabletop stand (wall mount only in box for 65"+))+$149

3-Year Estimated Total$2,748

Comes with slim wall bracket; official stand sold separately.

Living Room Space & Placement Check

Real-world physical measurements for credenza width, soundbar clearance, and wall mounting.

Ergonomic & Spatial Check

TV Stand & Table Footprint

Check your media console width before buying wide-foot models.

Samsung

Standard pedestal or dual-foot support

No stand in box for 65"+ (included on 55" in some regions)

Soundbar Clearance

Low bezel clearance may cause soundbars to block screen bottom or remote sensor.

Samsung

Standard clearance

N/A on wall; ~2.8 in with optional stand

Wall Mount Profile & Depth

Samsung

Standard VESA wall depth

Ultra-slim 0.9 in flush gallery mount with zero gap

The 90-Day Owner Regret Check

Documented ergonomic quirks, hardware annoyances, and maintenance realities reported by real owners.

Post-Purchase Truths

Samsung: What to watch for

Software / Apps
Smart TV interface runs sponsored ads and banner recommendations.
Like most modern smart TV platforms, the home menu highlights suggested streaming content and sponsored banner placement out of the box.
Ergonomics
Thin integrated TV speakers lack low-end bass punch.
Ultra-thin modern chassis leave minimal acoustic chamber depth, making a dedicated soundbar or audio system virtually mandatory for movie dialogues.

LG: What to watch for

Hidden Cost
65" and larger models still omit tabletop stands in the US box.
Buyers planning to place the 65" or 77" on a media console must budget for a third-party or OEM VESA stand.
Software / Apps
webOS home screen features sponsored content & banner recommendations.
Navigating the smart interface prompts promotional banners unless manually restricted via deep privacy settings.

Samsung S90D$1,5990 wins

LG G4$2,5993 wins

Picture Processing Gaming Audio Smart TV Design Ownership

22 of 28 attributes differ. Identical rows are dimmed.

Picture

leads 1-0

Picture specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
Panel type	QD-OLED / WOLED (size dependent)	WOLED evo with Micro Lens Array (MLA 2.0) & Heat Sink
Screen size	65 inches	65 inches
Resolution	3840 × 2160 (4K)	3840 × 2160 (4K)
Native refresh rate	120 Hz (up to 144 Hz with PC)	120 Hz (up to 144 Hz PC)
Peak brightness (HDR)Not on the official sheet	~1,100–1,300 nits peak HDR	~1,500–3,000 nits peak HDR (wins this row: higher)
ContrastOur summary	Infinite (per-pixel self-lit)	Infinite (per-pixel self-lit)
Local dimming	Per-pixel self-emissive	Per-pixel self-emissive
Viewing angleOur summary	Ultra Wide viewing angles	Wide viewing angle with anti-reflective coating
Screen finish	Glossy with anti-reflective filter	Glossy with low-reflection treatment
HDR formats	HDR10, HDR10+ Adaptive, HDR10+ Gaming, HLG (no Dolby Vision)	Dolby Vision, HDR10, HLG (no HDR10+)

Processing

3 differences

Processing specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
Processor	NQ4 AI Gen2 Processor	α11 AI Processor 4K
Motion handlingOur summary	Instantaneous OLED response time (~0.1 ms)	Near-instantaneous OLED pixel response (~0.1 ms)
Upscaling	4K AI Upscaling	α11 AI Super Upscaling 4K

Gaming

leads 1-0

Gaming specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
HDMI 2.1 ports	4	4 (all 48Gbps HDMI 2.1)
4K 120Hz	Yes (up to 4K 144Hz)	Yes (up to 4K 144Hz)
VRR	Yes (AMD FreeSync Premium Pro, HDMI VRR)	Yes (AMD FreeSync Premium, NVIDIA G-Sync, HDMI VRR)
Auto low latency (ALLM)	Yes	Yes
Input lag (4K 120, game mode)Not on the official sheet	~5.5 ms at 4K 120Hz / ~9.5 ms at 60Hz	~5.1 ms at 120Hz / ~9.2 ms at 60Hz (wins this row: lower)
G-Sync / FreeSync	FreeSync Premium Pro, G-Sync Compatible	NVIDIA G-Sync Compatible, AMD FreeSync Premium

Audio

3 differences

Audio specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
Speakers	2.1 channel, 40W (Object Tracking Sound Lite)	4.2 channel, 60W (α11 AI Sound Pro 11.1.2 virtual upmix)
Dolby Atmos	Yes (with wireless Dolby Atmos support)	Yes
eARC	Yes (HDMI 3)	Yes (HDMI 2)

Smart TV

2 differences

Smart TV specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
Operating system	Tizen OS	webOS 24
Voice assistants	Bixby, Amazon Alexa built-in	LG ThinQ, Amazon Alexa built-in, Apple HomeKit / AirPlay 2

Design

leads 1-0

Design specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
ThicknessNot on the official sheet	~39 mm at thickest section (LaserSlim design)	~24 mm (flush One Wall Gallery design) (wins this row: lower)
Wall mount	VESA 300 × 200 mm	Included flush Gallery wall bracket (VESA 300 × 300 compatible)

Ownership

2 differences

Ownership specifications. Middle column is Samsung S90D OLED TV, right column is LG G4 OLED evo TV.
Burn-in riskOur summary	Yes (mitigated by Samsung OLED Care and Pixel Shift)	Yes (mitigated by custom heatsink and 5-year panel warranty)
Warranty	1 year manufacturer limited warranty	5-year limited panel warranty (1-year parts & labor)

Most rows are from the official spec sheet. Marked rows are other published figures or our summary, not lab tests we ran.

Samsung S90D OLED TV source LG G4 OLED evo TV source

Which one should you buy

Pick this one if

Samsung S90D OLED TV

65-inch 4K OLED TV with NQ4 AI Gen2 processor, 144Hz native refresh rate, and OLED HDR+.

Infinite contrast with deep true blacks
144Hz refresh rate with four HDMI 2.1 ports for PC gaming
Great value OLED compared to flagship S95D

What you give up

No Dolby Vision support (Samsung uses HDR10+)
Built-in speakers lack deep low-end bass

Full Samsung S90D OLED TV specs →

Pick this one if

LG G4 OLED evo TV

65-inch flagship OLED evo TV with Brightness Booster Max (MLA 2.0), α11 AI processor 4K, 144Hz gaming, and flush wall-mount Gallery design.

Micro Lens Array 2.0 delivers top-tier OLED peak brightness (~3,000 nits)
Flagship α11 AI 4K processor and 144Hz refresh rate
5-year panel warranty included

What you give up

Premium price point
Tabletop stand sold separately (designed primarily for wall mounting)

Full LG G4 OLED evo TV specs →

Best for each use

Gaming

Console or PC play: low input lag, 120 Hz, enough HDMI 2.1 ports for every box

Too close to call on gaming from the spec sheets. Only input lag (4k 120, game mode) is rankable here.

HDMI 2.1 ports: 4 vs 4
VRR: Yes vs Yes

Movies

Dark-room films and HDR streaming: black levels, HDR formats, motion and upscaling

Too close to call on movies from the spec sheets. Only peak brightness (hdr) is rankable here.

Panel type: QD-OLED / WOLED vs WOLED evo with Micro Lens Array
HDR formats: HDR10, HDR10+ Adaptive, HDR10+ Gaming, HLG vs Dolby Vision, HDR10, HLG

Bright rooms

Daytime TV and sports in a sunny room: brightness, glare handling, wide seating

Too close to call on bright rooms from the spec sheets. Only peak brightness (hdr) is rankable here.

Screen finish: Glossy with anti-reflective filter vs Glossy with low-reflection treatment
Viewing angle: Ultra Wide viewing angles vs Wide viewing angle with anti-reflective…

Every answer above is scored from published figures. A lens uses only the rows that matter for that use, including marked rows that are not on the official sheet. Switch lenses interactively in the panel above.

Done deciding?

Open the full standalone spec sheet for either device.

Samsung S90D OLED TV spec sheet LG G4 OLED evo TV spec sheet

Manufacturer pages: Samsung S90D OLED TV ↗ · LG G4 OLED evo TV ↗

Common questions

Which is cheaper, the Samsung S90D or the LG G4?

Samsung S90D costs $1,000 less at list price.

What is the biggest catch with the Samsung S90D or LG G4?

Both has this deal-breaker: burn-in risk. Static news tickers, game HUDs and desktop use can leave permanent marks over the years.

Which is better for gaming, the Samsung S90D or the LG G4?

Too close to call on gaming from the spec sheets. Only input lag (4k 120, game mode) is rankable here. HDMI 2.1 ports: 4 vs 4 VRR: Yes vs Yes

What cannot be compared from spec sheets?

Of the 28 specs tracked here, 25 are descriptive and cannot be ranked on numbers alone. Spec sheets also cannot measure subjective factors like build quality, real-world performance, or comfort.

Other matchups

Hisense U8N Mini-LED TV vs Hisense U7N Mini-LED TV

Hisense U8N Mini-LED TV vs LG B4 OLED TV

Hisense U8N Mini-LED TV vs LG G4 OLED evo TV